Version 2.0 · Effective 3 October 2026
This version takes effect on 3 October 2026 for every account. Existing accounts are asked to accept it on their next visit.
| Stage | What people do | Where AI helps |
|---|---|---|
| Development | The producer picks the idea; on sponsored works the sponsor picks the concept; the audience may vote | Suggesting ideas and early teasers |
| Writing | The writer writes and revises; the editor reviews | Text drafts, dialogue and vowel-mark polishing, a guide to characters and world |
| Review | The editor and the compliance lead sign; on sponsored works the sponsor approves the script | A first pass on cultural sensitivities and historical facts, with sources; a specialist signs |
| Production | The producer and director approve a storybook cut before any video is made | Images, shots, video, voices, sound effects, music, lip-sync |
| Quality | QC and a final watch-through | Automated checks of duration, loudness, captions and frames |
| Screening | The producer and sponsor give final approval | Summarising test-audience reactions |
| Release | The producer schedules the episode | Suggesting titles, descriptions and thumbnails |
AI assistants in the studio are advisory only. We may use assistants that score an episode's opening and ending, check cultural sensitivities, check facts, or compare a work with a sponsor's brief. What they produce is an opinion that an accountable person signs against. Nothing is published automatically.
3.1 Every published work carries the label «صُنع بمساعدة الذكاء الاصطناعي» ("Made with AI") on its page and in its player.
3.2 The "How this was made" card shows:
3.3 When we post clips on social platforms, we mention AI use in the caption and turn on the platform's own AI-generated-content label. Sponsored works also carry the «برعاية» label (see the Sponsorship Disclosure Policy).
4.1 We do not generate the image or voice of a real person. Our characters are fictional.
4.2 Our celebrity partners appear only in real footage they recorded themselves. We only trim it, caption it, and adjust its sound and framing. Anything more needs a separate written consent from them.
4.3 Character voices are synthetic voices from a text-to-speech provider, styled for tone and dialect. We do not clone a real person's voice without their written consent.
| Task | Current providers |
|---|---|
| Text and analysis | OpenRouter, routing to models from Google, Anthropic, xAI, DeepSeek and others |
| Images | fal.ai, Runware, Together AI, xAI and others |
| Video and lip-sync | fal.ai and similar (models such as Kling, Seedance, Wan and Google's) |
| Voices | Google Gemini text-to-speech, via fal.ai |
| Sound effects and music | ElevenLabs models, via fal.ai |
| Safety checks | Microsoft Azure AI Content Safety |
Models may change over time. Each provider has its own terms and acceptable-use policy, and we follow the strictest one.
AI can get things wrong, such as a distorted image or a wrong fact. If you notice an error, use the "Report" button or write to support@novellab.ai. We take down an episode with a serious error until it is fixed, and aim to do so within one hour of confirming the problem.
We follow the AI Ethics Principles of the Saudi Data & AI Authority, and we apply labelling and disclosure requirements where they apply to us, including platform rules.