Version 2.0 · Effective 3 October 2026
This version takes effect on 3 October 2026 for every account. Existing accounts are asked to accept it on their next visit.
1.1 The controller of your data is NovelLab.ai LLC, a Wyoming (USA) limited liability company, trading as NovelLab Studio.
1.2 Privacy contact: legal@novellab.ai.
1.3 If operation of the Service moves to a Saudi affiliate of ours, we will update this policy and tell you 30 days in advance.
| What | Why | For how long |
|---|---|---|
| Account data: email, username, sign-in method | To run your account | While the account exists |
| A random viewer ID and playback analytics | To count views without double-counting, measure completion and build aggregate reports | 90 days raw, then totals with no identifiers |
| Follows, reminders, votes, comments | To provide those features | Until you delete them or your account (§9) |
| Kids profiles: display name, age band, avatar | For the Kids section | Until the parent deletes them |
| Analytics and advertising cookies | To understand use and measure campaigns | Only with your consent |
We do not sell your data. We do not give sponsors or partners personal data.
We keep your conversations with characters in your account so they can continue. The conversation text is sent to a language-model provider to generate replies (§7). You can delete any conversation at any time. Without an account, the conversation is not kept after your session, and we store only a hashed IP address to apply usage limits.
Display name, age band, avatar, an optional screen-time limit, and the parent's PIN as a hash. Nothing is collected from the child. Details are in the Kids Privacy Notice.
The content of support messages, privacy requests and reports, and anything you attach.
Viewers of private screenings (invitation links) are anonymous. We record a hashed browser ID, a coarse device class, how far they watched, and an optional answer to a short question.
These load only after you consent. See §11.
| Purpose | Basis |
|---|---|
| Running your account and the features you ask for | Performing our agreement with you |
| Counting views, measuring completion and building aggregate sponsor reports | Our legitimate interest in running a free, sponsor-funded service, limited to numbers that identify no one |
| Security, fraud prevention and stopping poll manipulation | Legitimate interest and legal obligation |
| Push notifications and optional email alerts | Your consent, which you can withdraw at any time |
| Analytics and advertising cookies | Your consent |
| Kids profiles | The parent's consent |
| Accounting, tax and lawful requests | Legal obligation |
We do not make automated decisions with legal effects on you. We do not build advertising profiles. We do not knowingly process sensitive data.
5.1 We measure views, unique viewers, watch hours, completion, the retention curve (when people stop watching), votes, clicks on sponsor calls to action, and QR scans.
5.2 Sponsors receive aggregate numbers and rates only, never lists of viewers or their identifiers.
5.3 A sponsor report may include a summary of how public comments feel, with short quotes without usernames.
5.4 Partners see only the aggregate numbers for their own links: clicks, views and votes.
6.1 Service providers that process data on our behalf and on our instructions:
| Provider | Purpose |
|---|---|
| Microsoft Azure | Hosting, database, storage and cache; email through Azure Communication Services |
| Microsoft 365 | Support mailbox |
| Azure AI Content Safety | Checking our own works before release |
| OpenRouter (models from Google, Anthropic, xAI and others) | "Talk to the character" replies; summarising how public comments feel, for reports |
| Google (Gemini TTS) via fal.ai | Speaking a character's reply aloud if you ask to hear it |
| OpenAI image models via fal.ai | Drawing a keepsake picture of a story moment, if you ask for one |
| Google Firebase Cloud Messaging | Push notifications |
| Google and Apple | Sign-in |
| ipwho.is | Turning your IP address into an approximate location at registration (it receives only the IP address) |
| Stripe | Records of past purchases and refunds |
6.2 Analytics and advertising partners receive usage and device data only after your consent: Google (Analytics and Ads), Meta and TikTok. They may use it for their own purposes as independent controllers. They never receive your account content or comments.
6.3 Sponsors and partners: aggregate numbers only (§5).
6.4 The public: your username and the comments and reviews you post are visible to others.
6.5 Authorities: where the law requires it or a valid legal request is made, or to protect rights and safety. We will tell you where the law allows.
6.6 Business transfer: to an affiliate, including the planned Saudi company, or to a buyer, with prior notice to you.
6.7 Training: we do not use your data to train AI models. Each AI provider's own terms govern how it handles the data we send it.
8.1 Our servers are in the United States (Azure, Central US region). If you use the Service from Saudi Arabia or elsewhere, your data is transferred to the United States.
| Data | Retention |
|---|---|
| Account | While it exists. Deleted within 30 days of a deletion request; backups cycle out within 35 days. |
| Raw playback and usage events | 90 days, then only daily totals with no identifier |
| Poll votes | While the poll is open plus 12 months, then converted to totals |
| Comments, reviews, ratings | Until you delete them or your account. Comments hidden by moderators are kept up to 24 months as a moderation record, then deleted. |
| Character conversations | Until you delete them or your account |
| Kids profiles and the parent PIN | Until the parent deletes them or the account |
| Push tokens | Until you sign out, the token becomes invalid, or you delete the account |
| Registration IP and approximate location | While the account exists |
| Records of your acceptance of the Terms | While the account exists; deleted with it |
| Payment event log | 7 years, even after account deletion |
| Gem details and refund requests | Deleted with the account |
| Former creators' creative data | Deleted on 3 October 2026 |
| Content-safety scan records | 24 months |
| Support messages and privacy requests | 3 years |
| Anonymous private-screening data | 12 months after the screening closes |
| Partner link cookie | 30 days |
| Google Analytics data | 14 months |
10.1 You have the right to be informed about how your data is processed, to access it, to get a copy in a readable format, to correct it, to have it deleted or destroyed, to withdraw consent, and to object to processing based on legitimate interest. These rights come from Saudi Arabia's Personal Data Protection Law (PDPL), the EU General Data Protection Regulation (GDPR), California law (CCPA/CPRA) and other laws.
10.2 Yourself: download your data from Settings → Privacy → Download my data, or delete your account in Settings.
10.3 By email: write to legal@novellab.ai from your account email. We reply within 30 days, and may extend once where the law allows, telling you why.
10.4 We will not treat you differently for using your rights.
10.5 You may complain to the competent authority: in Saudi Arabia, the Saudi Data & AI Authority (SDAIA); in Europe, your local data-protection authority.
10.6 "Do Not Sell or Share": we do not sell your data. You can stop advertising data-sharing through the "Cookie Preferences" link in the site footer, or by turning on Global Privacy Control in your browser.
| Name or type | Category | Purpose | Duration |
|---|---|---|---|
| Sign-in token (local storage) | Essential | Keeps you signed in | Up to 7 days, renewed |
| Cookie consent choice | Essential | Remembers your choice | Until you change it |
NEXT_LOCALE | Essential | Interface language | 1 year |
| Random viewer ID | Operational | Counts views and votes without double-counting | Until you clear it |
nl_pc | Attribution | The partner link code that brought you; contains no personal data | 30 days |
| Google Analytics, Google Ads, Meta Pixel, TikTok Pixel | Analytics and advertising | Measuring use and campaigns | Only with consent |
12.1 Accounts are for people aged 13 and over. Children under 13 watch only through the Kids section of a parent's account.
12.2 We do not knowingly collect personal data from children. If we learn that a child under 13 has an account, we delete it.
12.3 Details of the Kids section are in the Kids Privacy Notice.
If an incident affects your personal data, we will notify the competent authorities within the legal deadlines, including SDAIA within 72 hours where the PDPL requires it. We will tell you without undue delay if the incident could harm you.
We will tell you about any material change at least 30 days before it takes effect, by email or in the Service.
legal@novellab.ai
NovelLab.ai LLC, c/o FBRA LLC (Registered Agent), 1023 E Lincolnway, Cheyenne, WY 82001, United States.